7 things every electrician’s website needs
Most electrical work is urgent, and urgent customers behave differently: they search on a phone, they scan rather than read, and they call the first business that looks legitimate. Everything below follows from that one fact.
1. A phone number that follows the page
Not in the footer. Not in an image. A tappable number fixed to the screen so it is reachable wherever someone has scrolled to. If a customer has to hunt for it, they have already opened the next result. This is the single highest-impact change on most electrician websites.
2. Your after-hours position, stated plainly
If you take call-outs at 2am, say so at the top of the page — it is the reason someone is on your site at 2am. If you do not, say that too. Being explicit filters the calls you do not want, which is worth as much as capturing the ones you do.
3. Your licence number, visible
Your electrical contractor licence, on the page. Most customers will not check it. The ones who do are usually the ones with the bigger jobs and the higher standards, and its absence reads as evasion. It costs nothing to display.
4. A page for each thing you do
Switchboard upgrades, rewires, fault finding, RCD testing, EV charger installation, safety inspections. These are separate searches with separate intent, and lumping them into one “Services” page means competing for none of them properly.
A page per service is also just more useful. Someone searching “switchboard upgrade cost” wants a page about switchboard upgrades, not a paragraph three-quarters of the way down a general page.
5. Real suburb pages, not a list
A list of thirty suburbs in your footer does nothing. A genuine page about the work you do in Ellenbrook, with local detail, competes for “electrician Ellenbrook” — and that is a far more winnable search than “electrician Perth”.
Four or five good ones beat thirty thin ones. Near-identical pages that differ only by suburb name get filtered by Google, and then none of them rank.
6. Photos of your actual work
A tidy switchboard, a completed install, your van. Stock photography of a model in clean overalls holding a screwdriver is recognisably stock, and it makes an otherwise credible business look like a lead-generation front. Your real work is more convincing and it costs nothing.
7. Reviews where people will see them
For urgent work, your Google rating does more selling than your website does — most people choose from the map pack before they reach a site at all. Get the reviews first, then surface them on the page so the two reinforce each other. Ask at the end of the job, while you are still standing there.
If you only do one thing from this list: make the phone number tappable and fixed to the screen on mobile. It is a small change and it consistently produces more calls than a redesign.
We build all seven into every electrician website we make.
John Ocello
Founder, PC Madness Web Services, Midland WA
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