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The 12-point
tradie website checklist.

Everything a trade website needs to make the phone ring. Free, no email required, and you can check every item yourself in about fifteen minutes.

Print or save as PDF Or check my site automatically

Tradie website checklist — PC Madness Web Services, Midland WA — 08 6323 2970 — perth-webdesigns.com.au

Can they find you?

  • 1. Your suburb and service area appear in the page text Not just in the footer. If you serve Ellenbrook, the word Ellenbrook needs to be somewhere a reader — and Google — can see it.
  • 2. Every service has its own page One page listing eight services will not rank for any of them. Eight pages might rank for eight.
  • 3. Your Google Business Profile is claimed and complete Categories, service areas, hours, photos. For most trades this drives more calls than the website does.

Will they call you?

  • 4. Your phone number is visible without scrolling, on a phone Tap-to-call, not a number someone has to copy out. Most trade traffic is mobile and most of it wants to call.
  • 5. It is obvious what you charge, or at least the range You do not have to publish a price list. You do have to stop people leaving because they have no idea if you are $500 or $5,000.
  • 6. There is a way to enquire that is not the phone A meaningful share of people will not ring a stranger. A three-field form catches them.

Do they trust you?

  • 7. Your licence or registration number is on the site EC, PL, gas fitting, builder registration. It costs nothing to display and it separates you from whoever is working unlicensed.
  • 8. There are photos of your actual work Not stock images. Real jobs, even phone photos, beat a polished stock library every time.
  • 9. Your reviews are visible, or at least linked And reply to them. All of them, including the bad one.
  • 10. A real person and a real address appear somewhere A name, a face and a suburb. Anonymous websites read as risky, especially for work done inside someone’s home.

Does it actually work?

  • 11. It loads in under three seconds on mobile data Not on your office wi-fi. On 4G, in a car park, which is where a lot of people will read it.
  • 12. Someone other than you has filled in the form and it arrived Test it after every change. Silently broken contact forms are the single most expensive website fault there is, and nobody notices for months.

You do not need us to fix most of this

Ten of these 12 you can do yourself this weekend, on any platform, for nothing. Claim the Google profile, put the phone number at the top, add your licence number, photograph three real jobs, and test your own form. That alone puts you ahead of most trade websites in Perth.

The two that are genuinely hard on a DIY builder are a page per service and a page per area, done properly and linked together. That is the point where paying someone starts to make sense — and if you are not there yet, our DIY versus hiring someone comparison says so plainly.

Want this checklist by email?

One field, and you can work through it whenever you have a spare ten minutes. No phone number needed.

Your address, and nothing else. No list rental, no third-party marketing, and you can ask us to delete it at any time — see our privacy policy.

Want us to run through it with you?

Send your details and we will go through the list against your actual site, free, and tell you what we would fix first.

Or call 08 6323 2970

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