How much does a tradie website cost in Perth?

Most trade websites in Perth land between $1,000 and $20,000. A simple site for a solo operator runs $1,000–$3,000; a lead-generating site with a page per service and per suburb runs $4,000–$10,000; and a platform with bookings, CRM and automation runs $10,000–$20,000. The range is that wide because “a website” describes about six different products.

Why nobody will give you a straight number

Ask five Perth agencies what a website costs and you will get five ranges and a request for a meeting. That is partly sales technique, but it is mostly because the question is genuinely underspecified. A four-page site where you supply the photos and a twelve-page site where we write the copy, shoot the work and wire up online bookings are not the same job, and no honest quote can cover both.

What you can reasonably expect is a band before the meeting, and a fixed number after it. We publish our bands on the pricing page for exactly that reason: you should be able to work out whether we are in your budget without booking a call.

The three tiers, and who each is for

$1,000–$3,000 — a professional presence. Three to five pages, mobile-first, basic on-page SEO, a quote form. This is the right spend for a solo operator or a small crew who mostly work on referral and need somewhere legitimate for people to land when they Google your name. It will not out-rank an established competitor on its own.

$4,000–$10,000 — a site built to generate work. Six to twelve pages, with a real page for each service you offer and each area you want jobs from, structured for local search, with conversion-focused forms. This is where a website stops being a brochure and starts being a source of enquiries. Most growing trade businesses belong here.

$10,000–$20,000 — a platform. Online booking, CRM integration, automated follow-up, AI reception, reporting. Worth it when you are running multiple crews and the admin of handling enquiries has become a real cost in itself.

Where the money actually goes

A quote that is only a number tells you nothing about whether it is fair. It helps to know roughly how the hours divide, because the part people assume they are paying for is usually not the biggest line.

1. Scope and research. What you actually do, who you want calling, which suburbs are worth competing in, and what the businesses already ranking for those searches have that you do not.
2. Copy. The words. Consistently the most underestimated line in any quote, and the one clients most often volunteer to handle themselves and then do not. A site cannot launch with placeholder text where your services should be.
3. Design. The visible part, and usually among the faster stages once the content exists and the structure is settled.
4. Build. Turning the design into pages that hold up on a five-year-old Android on patchy reception, not just on the designer’s monitor.
5. Testing and launch. Every form submitted for real, redirects mapped if you had an old site, Search Console connected, speed checked on an actual phone.

Two quotes can differ by thousands purely because one includes the writing and the other assumes you will supply it. Neither is wrong. They are quoting different jobs.

What actually moves the price

• Page count. Every additional service page and suburb page is real work: research, writing, layout, internal linking.
• Who writes the content. If you supply copy and photos, it is cheaper. If we write it and organise photography, that is a genuine cost and it should be itemised.
• Integrations. Online bookings, payment, CRM sync and calendar logic each add build and testing time.
• Migration. Rebuilding on an existing domain means mapping redirects so you do not lose the rankings you already have. Done carelessly this is how businesses lose their traffic overnight.

When the number is not the problem, the timing is

Plenty of trade businesses can justify a $6,000 website and still not want $6,000 leaving the account in the same month as a new ute deposit and a quiet January. That is a cash-flow problem, not a pricing one, and it is worth separating the two before you talk yourself down a tier.

On projects from $4,000 we offer a payment plan over a fixed term — no interest, no fees and no credit check, because it is a service plan rather than a loan. The monthly figure and the total payable are both published on the pricing page, side by side, so you can see exactly what the term costs before you commit to it.

The honest trade-off: a payment plan is a fixed term you agree to up front, unlike hosting and SEO which stay month-to-month. We say so plainly rather than in the fine print, and the site is yours outright once it is paid in full.

Why a $600 website is usually not a bargain

You can buy a website in Perth for a few hundred dollars. What you generally get is a template with your logo dropped in, hosted on a platform you do not control, with no service pages, no local SEO structure and no way to move it later. It is not a scam — it is genuinely what that money buys. The problem is that it does the one job a trade website exists to do, generating enquiries, not at all.

The honest comparison is not $600 against $4,000. It is $600 for something that will not bring you work, against $4,000 for something that should. If your average job is worth $800, the second one only has to produce five jobs a year to be the cheaper option.

How to compare two quotes properly

Quotes that look thousands apart are frequently quoting different scopes, and the cheaper one is sometimes the more expensive decision. Six questions separate them faster than any amount of staring at line items.

1. How many pages, and which ones? A number with no page list is not a quote, it is an estimate wearing a suit.
2. Who writes the content? If it is you, that is fine — but know it, because it is the stage that most often stalls a project.
3. Who owns it at the end? If the answer is anything other than you, ask what leaving costs.
4. What happens to my current rankings? On a rebuild, redirects should be mentioned before you ask. If the question surprises them, that is your answer.
5. What does a change cost after launch? Ask for the price of one small edit, and whether you can make it yourself.
6. Where is it hosted, and who holds the domain? Both should be in your name, whoever manages them.

Ongoing costs nobody mentions upfront

• Hosting — from about $16/month for simple hosting with backups, or around $49/month for managed hosting where updates and security are handled too. Whatever you pay, hosting with no backups and nobody applying updates costs more the first time it goes down.
• Domain — $25–$30 a year. Make sure it is registered in your name, not your web designer’s.
• SEO — optional and separate. Ongoing local SEO starts around $299/month. A well-built site ranks reasonably without it; competitive markets need it.
• Changes — ask what a small edit costs, and whether you can do it yourself.

What “from” and “plus GST” actually mean

Two pieces of pricing language do most of the damage in this industry, and both are worth pinning down before you sign anything.

• “From $X” means the smallest version of the job. It is a legitimate way to publish a floor, but it is only useful if the page also tells you what pushes the number up. If it does not, treat it as advertising rather than information.
• “Plus GST” adds 10%. Every price on this site includes GST and says so, so the number you see is the number you pay — but always check which convention a quote uses before comparing two of them.
• “Fixed price” should mean the number does not move unless you ask for something outside the agreed scope, and that the change is quoted separately and approved first. Ask whether that is what it means to them.

What to do next

Before you get quotes, run your current site through our free website check. It takes about ten seconds and tells you specifically what is wrong with what you have, which makes it far easier to judge whether a quote is addressing real problems or selling you a redesign you may not need.

John Ocello

Founder, PC Madness Web Services, Midland WA